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The ads that bring home the bacon the auctioneer are displayed in the search results, with the adman paying a bung from each one time a exploiter clicks on their ad. When a substance abuser enters a research inquiry that matches a keyword in an advertiser's account, Google runs an auction sale to square up which ads bequeath seem on the hunting results varlet. The auction bridge takes into explanation factors so much as play amounts, ad quality, and relevance to the user's seek enquiry.

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